||Back in the “good old days” . . .
the Chamber of Commerce was the front-of-mind source of information in most communities. Times have changed.
To survive and be relevant today . . .
Chambers must recapture that position and reputation.
The "New" Chamber . . .
must become, and be perceived as, the "go-to" facilitator for its members and the community. With an ever-increasing demand for value among your membership, you must be seen as a necessary provider of services, information, resources, tools and technology that enables your members to market, network, promote, and publicize themselves more effectively.
It's all about . . .
the repositioning and rebranding of your Chamber ... AND ... it's all about your relationship with your members. Do it right and there will be a profitable “win-win” outcome for all!