December 21, 2014 Blog     White Paper     About     Contact     Log In    

Back in the “good old days,” the Chamber of Commerce was the front-of-mind source of information in most communities.  Times have changed.  To survive and be relevant today, Chambers must recapture that position and reputation.

The "New" Chamber must become, and be perceived as, the "go-to" facilitator for its members and the community.  With an ever-increasing demand for value among your membership, you must be seen as a necessary provider of services, information, resources, tools and technology that enables your members to market, network, promote, and publicize themselves more effectively.

It's all about the repositioning and rebranding of your Chamber ..... AND ..... it's all about your relationship with your members.  If you do it right, there will be a profitable “win-win” outcome for all concerned.
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